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PROMOTIONAL EVENT GIVEAWAY
Porsche Racing and National Lead Gen Event Delivers Millions in Sales
Financial Organization
THE RUN DOWN
Security National needed to stand out from other financial institutions. All mortgage companies are in a constant battle to have top recruits join their team. This is where we decided to do a Porsche Pirelli Team sponsorship and Porsche Giveaway.
Goals of the campaign:
1-Create a unique brand around adventure, fun, and excitement.
2-Dazzle real estate agents, clients, and partners with a 12 race per year event in key markets.
3-In charge of execution of events, branding, and promo tents.
4-Attract new loan officers to join teams.
5-Generate new business and leads across the nation.
6-Manage budget. Develop main KPIs and report campaign success including lead generation and sales. (Goal $680MM)
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MY ROLE
• Creative Leadership
• Negotiation of Deals
• UX/UI Design
• Website Development
• SEO/SEM
• Content Creation
• Video Production
• Public Relations
• Account Based Marketing
• Social Media
• Budget Management
• Event Management
PORSCHE GIVEAWAY
This was an integrated campaign that produced lead generation for over 800 Loan Officers (LO) nationwide. The LO's were provided press kits, collateral, automated marketing, and ideas on how to leverage the promotion.
Events were held around the nation as part of the Pirelli World Challenge and promotional 'Ride Alongs'. Hundreds of people were involved at each event. The company saw huge success with new recruits and new business.
RESULTS
Security National Mortgage had company record success with this campaign. This specific campaign lasted 12 months and generated over $720MM in sales. In total, the organization achieved a company record of $3.3 Billion in the 2016 calendar year. Also the exposure of this campaign contributed to the branding and marketing efforts of the organization as a whole.
The client was very happy with the results. They still continue to use the Pirelli World Challenge relationship and have sponsored different race teams to this day.
"It's nice to be on a winning team. Awesome events!"
- Jamie J.
SN ITEMS
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