THE RUN DOWN
Security National needed to stand out from other financial institutions. All mortgage companies are in a constant battle to have top recruits join their team. This is where we decided to do a Porsche Pirelli Team sponsorship and Porsche Giveaway.
Goals of the campaign:
1-Create a unique brand around adventure, fun, and excitement.
2-Dazzle real estate agents, clients, and partners with a 12 race per year event in key markets.
3-In charge of execution of events, branding, and promo tents.
4-Attract new loan officers to join teams.
5-Generate new business and leads across the nation.
6-Manage budget. Develop main KPIs and report campaign success including lead generation and sales. (Goal $680MM)
• Creative Leadership
• Negotiation of Deals
• UX/UI Design
• Website Development
• Content Creation
• Video Production
• Public Relations
• Account Based Marketing
• Social Media
• Budget Management
• Event Management