Porsche Racing and Giveaway
THE RUN DOWN
Security National needed to stand out from other financial institutions. All mortgage companies are in a constant battle to have top recruits join their team. This is where we decided to do a Porsche Pirelli Team sponsorship and Porsche Giveaway.
Goals of the campaign:
1-Create a unique brand image around adventure, fun, and excitement.
2-Dazzle real estate agents, clients, and partners.
3-Attract new loan officers to join the team.
4-Generate new business and leads across the nation and all business units.
• UX/UI Design
• Website Development
• Content Creation
• Video Production
• Public Relations
• Press Kits
• Social Media
• Print Collateral
• Events Management
This was an integrated campaign that produced lead generation for over 800 Loan Officers (LO) nationwide. The LO's were provided press kits, collateral, automated marketing, and ideas on how to leverage the promotion.
Events were held around the nation as part of the Pirelli World Challenge and promotional 'Ride Alongs'. Hundreds of people were involved at each event. The company saw huge success with new recruits and new business.
Security National Mortgage had company record success with over $3.3 Billion in sales during 2016. This was significantly contributed to the branding and marketing efforts around this campaign. The client still continues the Pirelli World Challenge relationship and sponsorship to this day.
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