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Public Relations for Youth Sports
International PR Exposure for Utah Girls Tackle Football League Including the NFL
Marketing for Sport Groups, Leagues, and Non-Profit's
IN THE HUDDLE
The Utah Girls Tackle Football League is the first ALL-GIRLS tackle football league in the country. Girls between 4th-12th grade learn how to play a physical, heads-up style of football.
This is a project I've been working on for years and it's fun to see it grow. The league has doubled in size each year and has received national recognition from the NFL, CBS, CNN, ESPN, TIME, and hundreds of news outlets. The public relations efforts and growth has been fantastic.
MY ROLE
• Website Development
• UI/UX Design
• Registration Site
• Branding & Voice
• Logo & Creative Design
• Content Creation
• Social Media
• Photography & Video
• PR and Awards
• Video Production
WEB DESIGN AND BRAND IDENTITY
Building an online portal, registration website, improving SEO/SEM efforts, and empowering others was the main goal with this project. We had a lot of volunteers and players that wanted the league to grow and be a part of it. Creating a strong brand identity and creative design was at the core of the project. A new logo, apparel, equipment and jerseys, sponsorships, and PR efforts were all mixed into this project.
BRAND AMBASSADOR — FACE FOR THE LEAGUE
Branding is everything and the media loves a story they can sink their teeth into. Sam Gordon has done a great job being the brand ambassador for the Utah Girls Tackle Football League. The league has received a ton of national exposure and public relations exposure. Even more Sam received the NFL inaugural Game Changer award for helping to push the boundaries in the sporting world.
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"I made a bunch of NEW FRIENDS and this is something that is fun! GIRLS are great football players!!"
- Courtney B.
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